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GOOGLE ANALYTICS
Why You Should Build a Custom Dashboard for Your eCommerce
KPIs for ecommerce assistance and building dashboards
KPIS are the Key performance indicators. They are same as milestones to online retail success. They assist ecommerce...
How to understand conversions: Adwords vs Google Analytics
Hello Guys,
Was curious what happened again to me a few days ago when I got on my hands a new account and when I...
DESIGN
How a Luxury eCommerce Should be in 2017
Today I was thinking about what make a difference be tween a regular fashion eCommerce and a luxury fashion eCommerce.
For sure you don’t want...
ADWORDS
Google removed side Ads: How to improve campaigns and scenario
My first article is going to be about a kind of issue that you guys are experiencing in this period: Google take off the side ads.
What happen now?
I am still trying...
MARKETING AUTOMATION
LATEST ARTICLES
18 Instagram Stats Every Marketer Should Know
Instagram is indubitably a top superpower amongst rival social networks LinkedIn, Twitter and even IG’s own parent company, Facebook. As of April 2017, Instagram currently has over 700 million monthly active...
Content Marketing Is a Job, Not an Art Form
Storytelling is the concept du jour in content marketing. Make sure you have a hero, and a journey, and a harrowing tale, and a surprise twist.
It’s not bad advice. Infusing your...
Google home service ads come to the East Coast & open up to more...
Google continues to expand its ad product for local service providers. This week, the company announced home service ads are available to more businesses in more cities.
Painters, electricians and towing companies can...
Salesforce and Marketo: Lovely Integration for Marketing Automation
The Marketo integrations with Salesforce ensure sync between the two in both directions for leads, contacts and Salesforce campaigns. As a result whenever changes are effected either in Marketo or in...
We Are in The Engagement Economy Era!
Engagement Economy is a newly introduced concept for Digital Marketing. This can be considered as an outcome of the digital transformation that happens in the digital marketing scenario. The digital transformation...
A Basic Strategy for Account Based Marketing (ABM)
The B2B marketers who have developed the proper ABM Strategy are sure to find that it is rather easy to implement the account-based marketing program. There cannot be a common strategy...
What is the ABM Marketing?
The marketing campaigns in B2B marketing is often aimed at covering the maximum number of potential clients in the target market. But, in Account Based Marketing, the marketing campaigns are rather...
Analyzing Roberto Cavalli Online Store – Cool Case Study
This is the era of advanced digital technology, where more and more people are turning to online fashion stores to purchase their products and services. The biggest advantage of online stores...
Email Marketing – The Most Effective Marketing Tool
Of all the digital marketing techniques used these days, email marketing is considered to be the most effective tool that delivers an excellent Return on Investment. Many fashion stores use email...
APLICATIONS
Do you know Facebook insights were/are wrong?
Hi Marketers,
today, going across some articles from top blogs like Bloomberg Technology and Techcrunch I saw bloggers writing about errors into Facebook measurement.
I want to say... How is...
