LATEST ARTICLES

Surprise: Brands post more stories on Instagram than Snapchat

Social Network Carissa Lintao -
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18 Instagram Stats Every Marketer Should Know

Social Network Maddy Osman -
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Instagram is indubitably a top superpower amongst rival social networks LinkedIn, Twitter and even IG’s own parent company, Facebook. As of April 2017, Instagram currently has over 700 million monthly active...

Content Marketing Is a Job, Not an Art Form

Social Network Jay Baer -
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Storytelling is the concept du jour in content marketing. Make sure you have a hero, and a journey, and a harrowing tale, and a surprise twist. It’s not bad advice. Infusing your...

Google home service ads come to the East Coast & open up to more...

SEO Luca Lupattelli -
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Google continues to expand its ad product for local service providers. This week, the company announced home service ads are available to more businesses in more cities. Painters, electricians and towing companies can...
Salesforce Integration With Marketo

Salesforce and Marketo: Lovely Integration for Marketing Automation

Marketing Automation Luca Lupattelli -
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The Marketo integrations with Salesforce ensure sync between the two in both directions for leads, contacts and Salesforce campaigns. As a result whenever changes are effected either in Marketo or in...
The Engagement Economy

We Are in The Engagement Economy Era!

Digital Marketing Luca Lupattelli -
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Engagement Economy is a newly introduced concept for Digital Marketing. This can be considered as an outcome of the digital transformation that happens in the digital marketing scenario. The digital transformation...
Account Based Marketing

A Basic Strategy for Account Based Marketing (ABM)

ABM Luca Lupattelli -
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The B2B marketers who have developed the proper ABM Strategy are sure to find that it is rather easy to implement the account-based marketing program. There cannot be a common strategy...
Account Based Marketing

What is the ABM Marketing?

Digital Marketing Luca Lupattelli -
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The marketing campaigns in B2B marketing is often aimed at covering the maximum number of potential clients in the target market. But, in Account Based Marketing, the marketing campaigns are rather...

Analyzing Roberto Cavalli Online Store – Cool Case Study

eCommerce Luca Lupattelli -
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This is the era of advanced digital technology, where more and more people are turning to online fashion stores to purchase their products and services. The biggest advantage of online stores...

Email Marketing – The Most Effective Marketing Tool

email marketing Luca Lupattelli -
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Of all the digital marketing techniques used these days, email marketing is considered to be the most effective tool that delivers an excellent Return on Investment.  Many fashion stores use email...
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